Hub of David

Using YouTube as a Test Lab for Commercials

Wed, 08 May 2013 19:41:05 -0500

I’m probably not the first, but I’ve noticed two recent examples of brands converting successful online videos into television commercials.

Pepsi Max had a disguised Jeff Gordon take an unsuspecting car salesman on the ride of his life. That video has…

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Walking Dead Guide to Social MediaI finally a regular watcher of...

Mon, 01 Apr 2013 12:26:53 -0500

Walking Dead Guide to Social Media

I finally a regular watcher of AMC’s The Walking Dead this season and noticed some eerie…

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Fanta Delivers Tasteful Engagement

Mon, 25 Feb 2013 19:47:29 -0600

To push its new, more orangey flavor, Fanta has create the first ever “tastable” print ad. This was a strategic gimmick aimed at providing samples without have to give away product.

I like how advertisers are still looking to be innovative in print despit…

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My Super Bowl Winners: Oreo, GoDaddy & Social Media

Tue, 05 Feb 2013 07:07:07 -0600

It was the Super Bowl. This is marketing blog. This post had to happen. My winners are: Oreo [youtube=http://www.youtube.com/watch?v=6kMWLYYcAYw&w=625&h=382]
Volumes are being written about Oreo’s tweet during the blackoutand rightfully so. With a single…

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Advertisers Get Innovative with Print

Mon, 21 Jan 2013 20:39:44 -0600

It’s not dead yet.

While notoriously a static medium, print is treading water in a world of increasing interactivity and dynamic user experiences.

However, the two major advertisers below thought outside the spread and turned their print advertising into…

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And we’ve come full circle. We’ve gone from needing...

Mon, 21 Jan 2013 12:43:08 -0600

And we’ve come full circle. We’ve gone from needing free Wi-Fi to needing a break from it.

Well played Kit-Kat.

Microsoft is Self-Aware in IE10 Ad

Wed, 16 Jan 2013 21:09:04 -0600

I love it when brands are honest with themselves. In this video, Microsoft acknowledges that it’s Internet Explorer has it’s share of haters. Instead of completely ignoring this or fighting back, they embraced it and still kinda stuck it to them in the…

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Nike Golf: No Cup Is Safe (by NikeGolf) …would have been...

Wed, 16 Jan 2013 08:22:00 -0600

Nike Golf: No Cup Is Safe (by NikeGolf)

…would have been better if they were doing this for french fries.

salesbait: T-Shirts Display Entire Text of Classic Novels. Just...

Fri, 16 Nov 2012 12:56:40 -0600

salesbait:

T-Shirts Display Entire Text of Classic Novels.

Just wow.

Creativity.

Thu, 15 Nov 2012 11:20:26 -0600

Creativity.

This is legit, right?

Fri, 09 Nov 2012 12:16:34 -0600

This is legit, right?

Prostate Cancer Foundation’s Foam Finger Give Away.

Thu, 25 Oct 2012 08:23:23 -0500

Prostate Cancer Foundation’s Foam Finger Give Away.

I would have rather not known.

Tue, 16 Oct 2012 19:58:08 -0500

I would have rather not known.

salesbait: T-shirt used to create and capitalize on a captive...

Thu, 04 Oct 2012 09:49:29 -0500

salesbait:

T-shirt used to create and capitalize on a captive audience.

#TheRules of social media: think about it as a telephone, not a megaphone - conversations connect....

Tue, 02 Oct 2012 20:08:50 -0500

#TheRules of social media: think about it as a telephone, not a megaphone - conversations connect. @fastcompany #df12
— Vala Afshar (@ValaAfshar) September 13, 2012

"If you want to redesign something, look at the reason it was designed the way it was in the first..."

Fri, 14 Sep 2012 12:44:23 -0500

“If you want to redesign something, look at the reason it was designed the way it was in the first place. This should be the first step.”

- Redesigning Highway Signs, To Talk To Your Smartphone | Co.Design: business innovation design

Even by spam standards, this is bad. I feel like you’re...

Thu, 06 Sep 2012 16:28:52 -0500

Even by spam standards, this is bad. I feel like you’re not even trying.

I might be a little insulted.

"The superglue that holds brands together in the future is people not process."

Tue, 21 Aug 2012 21:57:33 -0500

“The superglue that holds brands together in the future is people not process.”

- - Ann, Commenter, “How To Foster Outrageously Awesome Employee Engagement”

Who wins here? Google or print advertising? Read: Google Buys...

Tue, 14 Aug 2012 12:22:07 -0500

Who wins here? Google or print advertising?

Read: Google Buys Newspaper Ad to Show Why Newspaper Ads Don’t Work

salesbait: tshirtOS :: The world’s first programmable t-shirt...

Fri, 10 Aug 2012 11:18:57 -0500

salesbait:

tshirtOS :: The world’s first programmable t-shirt (by ballantines)