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About
I'm David and I like marketing. I also get paid to do it. I post cool marketing things that interest or inspire me. Once in a while I may post an original idea or thought.
Illusion 3.0
by
Tyler Clay
.
The real challenge is not building a brand, but rather defining, clarifying, targeting, capturing and holding your position.
—
You Can’t ‘Brand’ a Brand | CMO Strategy - Advertising Age
June 18, 2012
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