Spicing Up Marketing with Instant Personalization
Personalization adds to the effectiveness of a marketing piece by creating a stronger connection with its intended audience, sometimes on a emotional level, and driving them to respond. However, data driven emails and variable print direct mailers can…
Crazy College Football Uniforms Test Limits of Brand Consistency…for a Reason
The uniform is by far the most recognizable brand element of a football team at any level. The…
Recruiters Get Sneaky to Land the Right Talent
I’m not a recruiter, but I imagine that finding the right talent can be challenging. But rather…
Love this mix between physical and digital.
Sorry Pepsi, Your Ad Isn’t As Scary As You Think
Blame my lack of enthusiasm for Halloween or new dad sleep deprivation, but when I saw this Pepsi…
Why Kmart’s Potty Humor Worked
Kmart’s “Ship my Pants” and “Big Gas Savings” were internet sensations for the nearly forgotten discount department store. The junior-high humor certainly made us all giggle, but what made these videos such a hit?
A big creative idea? Close.
Using YouTube as a Test Lab for Commercials
I’m probably not the first, but I’ve noticed two recent examples of brands converting successful online videos into television commercials.
Pepsi Max had a disguised Jeff Gordon take an unsuspecting car salesman on the ride of his life. That video has…
Walking Dead Guide to Social Media
I finally a regular watcher of AMC’s The Walking Dead this season and noticed some eerie…
Fanta Delivers Tasteful Engagement
To push its new, more orangey flavor, Fanta has create the first ever “tastable” print ad. This was a strategic gimmick aimed at providing samples without have to give away product.
I like how advertisers are still looking to be
innovative in print despit…
My Super Bowl Winners: Oreo, GoDaddy & Social Media
It was the Super Bowl. This is marketing blog. This post had to happen. My winners are:
Volumes are being written about
Oreo’s tweet during the blackoutand rightfully so. With a single…
Advertisers Get Innovative with Print
It’s not dead yet.
While notoriously a static medium, print is treading water in a world of increasing interactivity and dynamic user experiences.
However, the two major advertisers below thought outside the spread and turned their print advertising into…
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And we’ve come full circle. We’ve gone from needing free Wi-Fi to needing a break from it.
Well played Kit-Kat.
Microsoft is Self-Aware in IE10 Ad
I love it when brands are honest with themselves. In this video, Microsoft acknowledges that it’s Internet Explorer has it’s share of haters. Instead of completely ignoring this or fighting back, they embraced it and still kinda stuck it to them in the…
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Nike Golf: No Cup Is Safe (by
…would have been better if they were doing this for french fries.